World first unretouched make up advertisement?

Make up forever is a brand that's actually a bit tricky to get your hands on in the u.k, not to mention pretty pricey! However, the british media have picked up this advertising campaign and gone wild with it.

I on the other hand, am not overly impressed.
Don't get me wrong, I hate picking up eyeshadows that are no way as vibrant as advertised or seeing mascara adverts that use false lashes. But what we need to remember is this is still a high end advert , perfect lighting, make up artist know-how, gorgeous model with perfect skin. Of course she is going to look amazing!

Also I start to think, who are we to say 'Oh air brushing is so fake.' When most of us cake on foundation to hide blemishes, creating a fake view of ourselves anyway!

What do you think bon bons?

Love J.